Why should I be interested in lead magnets?

Why should I be interested in lead magnets?

The short answer is you should be interested because a good lead magnet generates lots of leads, which make you money. They are a heck of a lot better at doing this than normal home pages or ‘contact me’ links for a few reasons. Why do lead magnets work? Lead magnets...
Making use of your mailing list

Making use of your mailing list

Any emails in your distribution list are usually hard-won and worth making the most of. But what is the best way to make the most of these precious resources? It is worth having a plan in place for collecting email addresses for your distribution list. I have an...