by Sam Hollis | Jan 21, 2021 | Business advice
Niching could be a great strategic choice for your business, but it’s a big decision that can impact your web marketing among many other things. So I decided to go through the issue and provide a bit of advice. A niche is a specialised sub-sector of a bigger market...
by Sam Hollis | Aug 20, 2020 | Marketing
Imagine if, before joining Sky, you got a list of all the TV channels you offered and you had to pick every one you wanted seperately. Imagine if you got a separate bill for each one every month. Would you get confused by the 335 channels the company offers? Would you...