The short answer is you should be interested because a good lead magnet generates lots of leads, which make you money. They are a heck of a lot better at doing this than normal home pages or ‘contact me’ links for a few reasons. Why do lead magnets work? Lead magnets...
Why would you want to collect email addresses from people visiting your website? Well, you can contact them. That’s pretty useful. Being able to send something into a lead’s inbox is much more powerful, personal and direct than posting on social media. Its...
