Every business owner wants to pull in new customers to their offerings reliably, regularly and automatically. The amazing thing about email marketing is that it can get you a lot of the way along the path to this ideal scenario. It also generates an amazing £36 of returns for every £1 invested. Just take a look through our expert guide to learn everything you need to run your own outstanding campaign.
In this podcast I am a guest talking to Christina Michaelis about building a sales funnel. In this episode we discuss email marketing. Each episode we have moved down the funnel and we are now getting closer to the sale. But remember even now your message cannot be...
This week, I have received two pieces of direct mail that have, if nothing else, inspired this blog. Most of you know how passionate I am about this industry. I love nothing more than to give direct marketing tips to my readers and this week, I have what I consider to...
Email marketing is one of the most cost-effective of marketing techniques with an average return on investment of +122%. That’s more than four times as high as social media, direct mail, paid search and online advertising. This is why businesses spend a significant 16% of their budgets on it and get an even more significant 23% of their returns from it on average. But how much does it cost?
Why would you want to collect email addresses from people visiting your website? Well, you can contact them. That’s pretty useful. Being able to…