This week, I have received two pieces of direct mail that have, if nothing else, inspired this blog. Most of you know how passionate I am about this industry. I love nothing more than to give direct marketing tips to my readers and this week, I have what I consider to...
Most of us website owners are online for the same reason. We want people to do business with us in some way or other. To manage that, we first need to turn on that little lightbulb of interest in their heads and keep it lit after they leave our site. Lead magnets...
The average cost and value of email marketing in the UK Email marketing is one of the most cost-effective marketing techniques, raising more than £35 for every £1 spent. That’s more than four times as high as social media, direct mail, paid search and online...
So you have a great product or service, what next? How do you turn a great product into an amazing brand? There are numerous new and established brands that address our ever-changing needs and desires. They provide a constant stream of unique or reimagined products,...
This video explains how to send automated emails using Moosend. This is where an event happening triggers a single emails or a set of emails to be sent to a particular person or group of people. I have other Moosend blogs including; Adding people to your Moosend...
I think it’s fair to say 2020 and the start of 2021 is probably one of the most challenging years, for people in business, this millennium! However, as lockdown is beginning to ease so business can ‘resume service as usual’, business can seriously implement a robust...
